Understanding Social Media and Awareness!
What is “Social Media” awareness?
The awareness of platforms that are created for you and others to share your stories, opinions, ideas, photos, videos, products and or brands which this allows engagement of your audience by helping them understand you or whatever you’re trying to portray or sell. It keeps your audience up to date, in the know and It helps build community around you and opens up faster ways for networking and connecting.
What are you trying to discover through your social media? Very important awareness question, we have to know what we are looking for!
Myself I’m discovering community within the fashion world, Motherhood lifestyles/ trends and mental health awareness. These resonates with my personal and business interests and I’m looking to grow in knowledge within my community in these areas. So What are you trying to discover through your social media?
Also ask yourself What message are you portraying to your audience?
I’m pushing brand awareness, my brand is personal so sharing my personal journey and my passion for my brand go hand in hand. I want my audience to know my story, my progress the ins and outs that make me who I am because that’s what make my brand unique to me. I want my audience to feel as if they know my brand personally! My journey is what I’m capturing and sharing with my audience as well. Life isn’t perfect but your outfit can be is another one of my motto’s I go by! We’re along for the ride so hop on!
Learning your audience is important! Who’s watching you? And who are you watching?
Understanding your audience! The Different Types of social media personalities:
The Leader, most likely our influencers
The Liker, scrolls and spreads occasional love
The Lurker, scrolls and trolls
The Loner, most likely posting whether anyone is looking or liking they tend to post or scroll just because. Which are You?
Understanding Social media awareness will help you to be aware and to understand the importance of representation and also the importance of reaching your target audience. I’m still learning too so let’s take this journey together!
Comment any questions below!
